We at Electric Consultants were commissioned to create brand platform for Russia’s new Lab diagnostics company who are opening a federal chain. Affordable and fast test results is the company’s business promise.
We worked closely with the TGK Group Leadership in order to position the business in the Russian market, and to clearly define what the brand stood for – so giving potential consumers reasons why they should change from their long standing relationship with their current diagnostics centres, to a new and relatively unknown entrant.
To become #1 choice and to form health culture nationwide
To become a trustworthy and reliable institution for health, social and business sectors by bringing innovation in services and technologies
Brand strategy / Naming / Brand architecture / Brand guidelines