Home > Work > List Lab

LIST LAB

We at Electric Consultants were commissioned to create brand platform for Russia’s new Lab diagnostics company who are opening a federal chain. Affordable and fast test results is the company’s business promise.

Process:

We worked closely with the TGK Group Leadership in order to position the business in the Russian market, and to clearly define what the brand stood for – so giving potential consumers reasons why they should change from their long standing relationship with their current diagnostics centres, to a new and relatively unknown entrant.

VISION

To become #1 choice and to form health culture nationwide

MISSION

To become a trustworthy and reliable institution for health, social and business sectors by bringing innovation in services and technologies

Brand strategy / Naming / Brand architecture / Brand guidelines

SECTOR: Healthcare

OTHER PROJECTS