BRANDING / PRODUCTION / NAMING /
DESIGN / CONSULTING
SECTOR: REAL ESTATE / DEVELOPMENT
Electric Creative was asked to develop a creative campaign for VTB Arena Park, a new district with Dinamo stadium, luxury apartments, business centres, museum, shopping mall and 7 other elements. The route «Arena for your Achievements» was chosen by the client. Electic Creative team worked on the idea, visualisation as well as photography production. The campaign started with promoting the apartments sector and is to be developed for all other VTB Arena Park elements later this year once they start being available the the public. What is more, our team was asked to create a brand architecture and brands for the group of subbrands of the complex. The brand book reflects the the implementation of the Arena campaign into all types of collateral.